SEO Expert | Questions to ask before Hiring
SEO Expert Agency Hiring by a Business
Businesses face challenging situations in hiring SEO Expert professionals almost in all the stages from infancy to maturity. Sound SEO strategies implemented efficiently at the right time is perhaps the only key to survive in the savage competition. But what would a business do if its online presence is not strong enough to attract customers and retain the old ones? What if the business loses its brand identity because people hardly know about it? What about the fact that appearing on the first page of Search Engine Optimization results is so critical that any company slipping from it might not even make it to the client’s list?
Being number 2 is not an option when it comes to Google and other search engines visibility. It’s evident that businesses are fighting with all their might to appear in the top organic search results on the popular search engines such as Google, Yahoo! and Bing to drive free traffic to their website.
That is where the help of an SEO Expert (Search Engine Optimization) comes in, hiring whom could be quite a daunting task in itself. As a business owner, you need to know about their performance and proficiency in the SEO Services field. There is a lot to ask before you shake hands for the deal, such as:
1. What methods would you exercise to improve our SEO Rankings?
The SEO experts need to discuss their methods and their models in detail with their clients, and if they do not, refrain from hiring them. The strategies to increase your website’s search engine rankings need to be elaborated by the SEO expert for the customer (you) to be on the same page.
2. Is there a guarantee for our website to make it to the top on Google search?
Guess what; this is more of a test for the SEO Expert offering you their services. If they say yes to it, it is better to check your facts again and go through the other SEO Expert options in your list. It is not possible to guarantee the ranking of a client’s website on a search engine where the competition is too ferocious to foresee for long.
3. Would the changes made to our website be shared with us?
The SEO Expert might make several changes to the content and coding of your business’s web pages, and for that matter, they need to update you on the changes as well. The new title tags, content highlighting, and addition of new pages to the site all need to be shared with the client in an ideal situation.
4. What is the number of your long term clients?
You should ask about the number of long term clients, along with the client’s name (business names: the popular the better), before signing the contract with an SEO Expert. The fact that the clients are re-signing for more contracts or increasing the duration of their contract is a sign the SEO Expert is providing quality service.
5. How do you select organic SEO keywords for a campaign?
The SEO Experts need to have a sound strategy when it comes to approaching the keyword research. It has to be based on the industry the business is operating in, the competition, the site of the client, search volume, and budget as major considerations. The SEO Expert should be able to explain in detail why they are certain about their selected keywords and phrases. Make sure they don’t have ‘search volume’ as the only criteria, which could be a recipe for disaster in the long term.
Make sure you also clear the detailed matters about introducing new SEO strategies in the campaign, avoidance of black hat link building strategy and the duration of the minimum contract along with various details to be sure you are making the right choice when investing in an SEO Expert Agency for your online marketing.