Top 10 proven local marketing strategies to win and maintain customers
Today I want us to review what are the tactics or actions you can use to “locate” your target audience and, consequently, increase conversions, even when you don’t live near them.
If you’re ready to start local marketing, choose some of the ideas listed here and try them at your company to see if you can grow your local customer base.
1. Focus on Local SEO
This first tactic should be considered a marathon instead of a sprint because it is not something that can be done overnight.
Instead, you can plant the seed for future web traffic by starting to target keywords that are specific to your local business .
For example, if you have a business called “Dry Cleaning” Dry Cleaning in Tenerife North, you may want to develop content on your blog and website that focuses on the key phrase: dry cleaners Tenerife North. This will attract potential customers who live in your area and are looking for local dry cleaners.
2. Use location targeting with AdWords and Facebook
Once you’ve developed content that highlights your local keywords, you can get even more into account by using location targeting with AdWords.
This allows you to show your ads only in the locations you select, which helps you focus your marketing investment on the areas where you will find the right local customers.
Similarly, you can use location targeting with Facebook ads to refine your audience for your local campaigns.
3. Create landing pages for each geographic area
It is possible to have more than one local marketing keyword that you are targeting in your business. There may be a handful of other cities in your local area, apart from the one in which your business is located. This means that you can have 5 to 6 keywords to use, each directed to a different city.
One way to ensure that the marketing content is relevant to potential customers in each of these cities is by creating some different landing pages (in English “landing page”) that have specific content for each location.
You can use each page as the destination link for your ads and marketing campaigns that target each local keyword.
4. Use Yelp
Yelp has to do with local marketing, so it is essential if you are starting to run local marketing campaigns. The first step is to claim your Yelp business page.
Once you have claimed your page, you can update the contact information contained in your business, view and respond to customer opinions, publish content such as photos and special offers, and view your activity as a visitor.
Often, Yelp is the first result that appears when you search for local businesses on Google, regardless of whether they are monitored or not.
This is the reason why Yelp should be part of the marketing strategy of any local company, regardless of any other local marketing tactics it employs.
5. Try marketing through SMS
SMS means short message service and refers to what we call text messages. Have you ever received a text message for a sale at a local store, or an update from your dentist that it’s time to schedule your next appointment?
That is SMS marketing. This type of local marketing is ideal for physical businesses that want to increase store traffic, service companies that schedule appointments daily, and any business owner who wants to reach potential customers in real time.
6. Sponsor local events
Depending on where your business is located, there may be many local events organized and managed by other local organizations each year.
In many cases, these organizations look for partners to support their cause, whether they are part of the team to organize the event or simply by donating money in exchange for being mentioned in their program and website.
Both options are an excellent way to bring your business to local customers. If your company is located in a more rural place, there is no reason why you cannot expand your radio to support initiatives in neighboring cities.
Get in touch with other companies and stay tuned for support calls to get started.
7. Form a team with your neighbors
If sponsoring an event is not really for you, consider going on a smaller scale and partnering with a neighboring business to double your reach through cross-promotion.
It can be as simple as giving away to another store your coupons, flyers or business cards to display on your counter while you do the same for them.
Or, you can create co-branded offers that reward customers for making a purchase in both locations: “Buy one of us, get half of them.”
There are many ways to partner with other small local businesses to have a great impact on their customers.
8. Empower your employees to be marketers
Your employees can become one of your best marketing methods when you have local businesses. After all, they are the ones who interact with their customers day after day.
The key to training your employees to be marketing specialists is twofold. In the first place , they should be able to have a complete education about your business, your products and your goals.
They cannot be promoted if they do not understand what the business is about. In the second place , it can encourage employees of the store front to become vendors offering incentives. Not everything has to be monetary.
9. Join a referral network (or start yours)
Reference networks go from one place to another between companies, and can be a perfect marketing tool for a local business.
Because referral networks depend on word of mouth marketing and customer evaluations, you can take advantage of all the work you are doing on Yelp and other review platforms.
The value comes from leveraging existing relationships with customers to expand their reach by making their business face the networks of each of their customers. If there is still no local referral network, consider creating your own.
10. Go to local TV news and other media
Local media are always looking for interesting and relevant news to share with readers and viewers.
If you have an event ahead, a new product launch or a special event in the store in progress, your local media may be interested and want to present your business in an upcoming story. Get your project to become news
If you can link a business event with a local news or a hot topic, your company can be instantly more relevant and interesting.